Valley & Co
Website Design
Art Direction, UI Design, Content Strategy
The Project
What began as a UI/UX assignment evolved into full creative direction for an imagined organic flower farm in Napa Valley.
The Approach
Built a cohesive brand experience across digital and lifestyle touchpoints, shaping the website layout, content strategy, user flow, and curated visual storytelling.
The Result
A refined and immersive brand identity that brings the farm’s ethos to life across every interaction.
Subscriptions are built around one of two collections, each offering its own distinct aesthetic.
Social Media
The social media system positions Valley & Co. as a lifestyle brand rather than a traditional flower service. Editorial imagery of domestic rituals, seasonal landscapes, and floral arrangements creates a visual narrative centered on slow living and connection to nature.
