Valley & Co
Website Design
Art Direction, UI Design, Content Strategy
The Project
What began as a UI/UX assignment evolved into full creative direction for an imagined organic flower farm in Napa Valley.
The Approach
Built a cohesive brand experience across digital and lifestyle touchpoints, shaping the website layout, content strategy, user flow, and curated visual storytelling.
The Result
A refined and immersive brand identity that brings the farm’s ethos to life across every interaction.
Brand Mission
Valley & Co is a subscription-based platform that brings local flower arrangements into people’s homes. The brand offers two collections, each inspired by a different aesthetic. Every arrangement highlights a unique beauty and brings the calming, restorative qualities of nature indoors.
