Ray‑Ban × BottleRock
AI‑Driven Concept Campaign
AI Art Direction, Concept Development, Visual Design
The Project
Developed a speculative Ray‑Ban × BottleRock partnership, using AI‑assisted creative direction to explore how the brand’s music‑driven heritage could meet Napa Valley’s sun‑drenched festival atmosphere.
The Approach
Built a cohesive visual world through AI prototyping, blending festival culture, 70s‑inspired styling, and California light to shape the activation concept and editorial imagery.
The Result
A fashion‑forward campaign concept that combines brand storytelling and AI world‑building to imagine an immersive Ray‑Ban presence at BottleRock.
Warm California light, retro‑modern styling, and editorial textures rooted in Ray‑Ban's music heritage. AI was used to explore lighting, mood, and talent variations quickly and creatively.
Visual Direction
Festival Activation
An immersive Ray‑Ban tasting lounge blending sunglasses, wine culture, and Blondie‑inspired 70s glam. A space designed for sun, sound, and social energy.
