Ray‑Ban × BottleRock
AI‑Driven Concept Campaign
AI Art Direction, Concept Development, Visual Design
The Project A speculative Ray-Ban x BottleRock partnership built around the campaign line "Sun. Sound. Shade." Using AI-assisted creative direction to explore how Ray-Ban's music-driven heritage could meet Napa Valley's sun-drenched festival atmosphere.
The Approach Built a cohesive visual world through AI prototyping, blending festival culture, 70s-inspired styling, and California light to shape the activation concept, editorial imagery, and brand identity system.
The Result A fashion-forward campaign spanning editorial portraits, a festival activation design, and branded merch — imagining a full Ray-Ban presence at BottleRock from the ground up.
Warm California light, retro‑modern styling, and editorial textures rooted in Ray‑Ban's music heritage. AI was used to explore lighting, mood, and talent variations quickly and creatively.
Visual Direction
Festival Activation
An immersive Ray‑Ban tasting lounge blending sunglasses, wine culture, and Blondie‑inspired 70s glam. A space designed for sun, sound, and social energy.
